In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching eCommerce for Building Products and shares the 6 Most Impactful Features Customers Want. Let's dive in!
- 2:20 - Meet Brian Beck
- 6:40 - Misconception of eCommerce in Building Products Manufacturing Digital Transformation
- 9:40 - How Leaders Can Get Buy-In from Key Decisions Makers and Stakeholders, Like Sales Teams, Who are Perceiving Channel Conflict
- 14:24 - Top Reasons Manufacturers Aren't Further Along Implementing eCommerce
- 18:38 - The Fine Line of Discomfort and Organizational Change
- 20:30 - How The Building Products Market Has Already Changed and Is Changing More
- 25:04 - Is It Better to Sell via Owned eCommerce or Third-Party Marketplaces?
- 29:10 - 5 Mistakes to Avoid / Common Pitfalls When Launching eCommerce to Augment Channel Sales of Building Products
- 35:38 - The 6 Most Impactful Features Used by B2B eCommerce That Has Come Out of B2C
- 42:40 - How to Meet the Buyer Expectation of an "Amazon Prime" Shipping Mentality
- Example from Bosch
- 47:40 - Recent Result that Enceiba is Proud of
- 53:03 - The Best Advice Brian Has Ever Received
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.
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