In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building products brand.
Timestamps:
- 3:03 - Meet Susan Milne
- 8:30 - How Susan Began Branding for Architectural Products
- 14:30 - Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges
- 20:54 - The 3 Attributes of a Successful Brand & Positive Customer Experience
- 28:00 - Where to Start When Building Your Building Products Brand
- 36:01 - Causes of Brand Switching
- 42:50 - What Customers Still Want from Manufacturers in 2022
- 47:36 - Considerations for How to Match Your Brand With Your Digital Presence
- 52:17 - Why Help Facilitate Customer's Virtual Teams Workflow
- 57:57 - The Best Advice Susan Has Ever Received
Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.
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