Jan 14, 2022 8:35:00 AM | 2 Min Read

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

Posted By
Will Smith
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In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building products brand.

Timestamps:

  • 3:03 - Meet Susan Milne
  • 8:30 - How Susan Began Branding for Architectural Products
  • 14:30 - Selling to Your Customer's Customer & Overcoming Brand Messaging Challenges
  • 20:54 - The 3 Attributes of a Successful Brand & Positive Customer Experience
  • 28:00 - Where to Start When Building Your Building Products Brand
  • 36:01 - Causes of Brand Switching
  • 42:50 - What Customers Still Want from Manufacturers in 2022
  • 47:36 -  Considerations for How to Match Your Brand With Your Digital Presence
  • 52:17 - Why Help Facilitate Customer's Virtual Teams Workflow
  • 57:57 - The Best Advice Susan Has Ever Received

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live via ManoByte's Facebook, LinkedIn, or YouTube page!

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Looking to implement solutions to disruptions in the building products industry and channel sales methods? That's what we're all about!

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Topics: Podcast, For Channel Managers, For Sales Directors

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