Mar 12, 2021 2:10:05 PM | 4 Min Read

How Custom Home Builders Are Searching for New Construction Materials Suppliers in 2021

Posted By
Will Smith

Drew Ondrey, Partner of Southern Green Builders, Shares His Thoughts on What Manufacturers Should Be Doing to Get (and Keep) His Attention for Using Their Products.



  • 6:24 - Meet Drew Ondrey
  • 11:04 - Drew's outlook on the "status quo" on construction
  • 13:40 - How Drew performs research for new products to use in custom home build projects
  • 15:55 - What product information Drew looks for on Building Materials Manufacturer websites
  • 19:40 - How Drew perceives a manufacturer's website performance is correlated to their quality of customer service outside of the website.
  • 21:05 -  How Drew and his team "dates" a manufacturer when switching products and construction systems (and how manufacturer's can make a good first impression)
  • 30:19 - Drew perspective on what everyone in the construction space should start doing (specifically, eliminating waste)
  • 33:09 - Drew share surprising results of team's change to their physical project management board and what their team is proud of
  • 36:12 - How Southern Green Builders, even as a custom home builder, is able to achieve a consistent final build each time
  • 37:24 - The best advise that Drew has ever received and his final thoughts



  • Manufacturers know what the product is designed to do, local distributors often don't. Custom home builders look to the manufacturers to provide this information on their websites
  • When looking for new products, if builders cannot quickly find information about product specifications, use cases, and install guides on a manufacturer's website, that product will usually go to the bottom of the list
  • For Drew and his team, a product hits the top of their list when the manufacturer is continually:
    • Making it easier for his teams
    • Maintaining a quality product
    • Streamlining procurement
    • Enabling supportive post-sale interactions
    • Offering effective pricing
  • They key to a successful final build comes down to the accuracy of a manufacturer's specification information

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!


Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!


Topics: Podcast, People, For Marketing Directors

Related Posts

Podcast | People | For Marketing Directors

HubSpot for the Building Product Ecosystem

In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create...

Continue Reading The Blog
Podcast | People | For Marketing Directors

TikTok and YouTube Strategies for Building Product Brands

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Buil...

Continue Reading The Blog
Podcast | People | For Sales Directors

The New Way of Selling Building Products in 2022

In this episode, we are joined by Mark Allen Roberts from OTB Solutions. Mark is the CEO of OTB Solutions and an expert in Sales Effectiveness Improve...

Continue Reading The Blog

Top 13 Takeaways from the 2022 International Builders' Show

The 2022 International Builders' Show did not disappoint! If we didn't get to see you there, we'll catch you in Vegas next year. Until then, Kevin, Ji...

Continue Reading The Blog

PRM Technology Trends and the Rise of Partner Relationship Management | Beg, Borrow & Steel Hosts Kevin Dean

Our very own Kevin Dean shares with Katie Ostreko and Ben Rasmussen, hosts of the Beg, Borrow & Steel Podcast, how a PRM technology paired with th...

Continue Reading The Blog

How Architectural Sales Reps Want to Work with Building Products Manufacturers

In this episode, Erica Thompson of Rio Grand Co., shares her unique perspective as an architectural products sales rep regarding what she looks for fr...

Continue Reading The Blog
Podcast | For Sales Directors

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building p...

Continue Reading The Blog

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Continue Reading The Blog
Podcast | For Sales Directors

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Continue Reading The Blog
Podcast | People

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

Continue Reading The Blog