Oct 22, 2021 1:37:00 PM | 4 Min Read

Mark Mitchell on Channel Sales Changes for Building Materials Distribution

Posted By
Will Smith

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against Disruptors, and Reallocate Traditional Marketing Funds to Digital in the New Channel Sales Landscape.



  • 2:20 - Meet Mark Mitchell
  • 5:10 - Why All of Your Customers Are Not the Same.
  • 7:08 - The Best Ways to Come to Truly Know and Understand Your Customers (Hint: It's Not More Surveys)
  • 13:21 - How Current BPM Organizational Structure is Often Hindering Listening to Customers and So They Know Without a Doubt That You Have Their Back
  • 20:09 - Dealing With "Sold Out" or Longer Lead Times in the Modern Supply Chain Landscape (Hint: Communicate Now, Be Reliable Into The Future)
  • 22:54 - Why It's Still Important to Keep Selling Even During Periods of Delayed Order Fulfillment
  • 25:38 - How "In the Chaos" Factors Are Keeping Manufacturers from Implementing Future BizDev Strategies
  • 27:23 - What's In Store for the Future of Building Products Manufacturing and the Rise of Build-to-Rent Investors
  • 31:30 - The Mindset of Economies of Scale and Assurance Impeding New Construction Materials Launches
  • 33:57 - Nest Thermostats as an Example of How The Door Is Wide Open for Tech-Minded Startups and Companies to Disrupt Large, Established BPMs Who Aren't Pivoting for Changing Consumer Demands
  • 36:45 - Fear of Channel Conflict
  • 40:41 - The Important for Manufacturers to Help Their Distribution Channel Partners Also Get Up To Speed Digitally and Selling Online
  • 50:48 - Destructive Mistakes In Building Materials Marketing Assumptions
  • 53:30 - What Marketing Tactics BPMs Should STOP Investing Resources Into
  • 55:49 - Defining Your Customer Niche Beyond Just "Building Materials Buyers" (with Examples)
  • 1:03:10 - How to Use LinkedIn To Generate Demand for Your Products
  • 1:04:27 - The Best Piece of Advice Mark Has Ever Received

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!


Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!


Topics: Podcast, For Sales Directors

Related Posts

Podcast | People | For Marketing Directors

HubSpot for the Building Product Ecosystem

In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create...

Continue Reading The Blog
Podcast | People | For Marketing Directors

TikTok and YouTube Strategies for Building Product Brands

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Buil...

Continue Reading The Blog
Podcast | People | For Sales Directors

The New Way of Selling Building Products in 2022

In this episode, we are joined by Mark Allen Roberts from OTB Solutions. Mark is the CEO of OTB Solutions and an expert in Sales Effectiveness Improve...

Continue Reading The Blog

Top 13 Takeaways from the 2022 International Builders' Show

The 2022 International Builders' Show did not disappoint! If we didn't get to see you there, we'll catch you in Vegas next year. Until then, Kevin, Ji...

Continue Reading The Blog

PRM Technology Trends and the Rise of Partner Relationship Management | Beg, Borrow & Steel Hosts Kevin Dean

Our very own Kevin Dean shares with Katie Ostreko and Ben Rasmussen, hosts of the Beg, Borrow & Steel Podcast, how a PRM technology paired with th...

Continue Reading The Blog

How Architectural Sales Reps Want to Work with Building Products Manufacturers

In this episode, Erica Thompson of Rio Grand Co., shares her unique perspective as an architectural products sales rep regarding what she looks for fr...

Continue Reading The Blog
Podcast | For Sales Directors

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building p...

Continue Reading The Blog

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Continue Reading The Blog
Podcast | For Sales Directors

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Continue Reading The Blog
Podcast | People

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

Continue Reading The Blog