Jun 11, 2021 8:23:00 AM | 3 Min Read

How Building Products Manufacturers Can Support Contractors to Navigate Construction Management

Posted By
Will Smith

Chris Randall Shares How Building Products Manufactures Can Help Their Contractor Customers Navigate Construction Management and the Types of Demand Generation Content that Is Most Eye-Catching for Contractors.



  • 2:25 - Meet Chris Randall
  • 5:52 - What Top Level Customer Support Looks Like to Contractors, Especially for Engineered Products
  • 9:30 - How Contractors Use Pricing Escalation Clauses (& How Manufacturers Can Help)
  • 13:10 - What Contractors Do to Better Estimate Future Projects
  • 15:37 - Top Priority in Product and Manufacturer Selection
  • 17:36 - How Manufacturers Should (& Shouldn't) Handle Product Failure Situations
  • 19:52 - How Contractors Find New Manufacturers to Order From (Vendors, Rep Systems, LinkedIn, Buyer's Guides from Builder Exchange, Word-of-Mouth, Advertising and Brand Awareness Backed Up With Substantive Factors)
  • 21:52 - How Building Products Buyers Will Use LinkedIn to Find New Products
  • 23:10 - Preference in Types of Content for Manufacturers to Provide
  • 26:35 - Contractor Spotlight Content for Building Materials Manufacturers
  • 27:53 - LinkedIn Learning Courses On Construction Management Topics
  • 33:30 - The Value of Printed QR Codes on Products and Packaging Linked to Instructional Installation and Product Use Videos
  • 34:06 - What Kind of Production Quality Should Instructional Videos Have?
  • 38:03 - Expect the Unexpected

Join host Will Smith live as he brings in a guest and speaks with them about their experiences, expertise, and advice around Building Materials Marketing.

Tune in live every 2nd and 4th Tuesday at 2:00 pm EST via ManoByte's Facebook, LinkedIn, or YouTube page!


Sell More Building Materials, Better

Looking to implement solutions to disruptions in the building materials industry and channel sales methods? That's what we're all about!


Topics: Podcast, People

Related Posts

Podcast | People | For Marketing Directors

HubSpot for the Building Product Ecosystem

In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create...

Continue Reading The Blog
Podcast | People | For Marketing Directors

TikTok and YouTube Strategies for Building Product Brands

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Buil...

Continue Reading The Blog
Podcast | People | For Sales Directors

The New Way of Selling Building Products in 2022

In this episode, we are joined by Mark Allen Roberts from OTB Solutions. Mark is the CEO of OTB Solutions and an expert in Sales Effectiveness Improve...

Continue Reading The Blog

Top 13 Takeaways from the 2022 International Builders' Show

The 2022 International Builders' Show did not disappoint! If we didn't get to see you there, we'll catch you in Vegas next year. Until then, Kevin, Ji...

Continue Reading The Blog

PRM Technology Trends and the Rise of Partner Relationship Management | Beg, Borrow & Steel Hosts Kevin Dean

Our very own Kevin Dean shares with Katie Ostreko and Ben Rasmussen, hosts of the Beg, Borrow & Steel Podcast, how a PRM technology paired with th...

Continue Reading The Blog

How Architectural Sales Reps Want to Work with Building Products Manufacturers

In this episode, Erica Thompson of Rio Grand Co., shares her unique perspective as an architectural products sales rep regarding what she looks for fr...

Continue Reading The Blog
Podcast | For Sales Directors

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building p...

Continue Reading The Blog

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Continue Reading The Blog
Podcast | For Sales Directors

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Continue Reading The Blog
Podcast | People

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

Continue Reading The Blog