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Building Products Ecosystem Unboxed Blog

For Channel Managers | For Sales Directors

How to Become the Preferred Building Product | Whizard Summit Takeaways

Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outsid...

People | For Sales Directors

How to Sell Construction Materials to Builders

When considering residential and commercial builders as the end user of a product, it is your role as a manufacturer to help them sell more buildings,...

Process | For Marketing Directors

8 Ways Building Products Manufacturers Can Boost Their Social Media Game

Any manufacturer can log onto Facebook, Instagram or TikTok and start creating posts. But just posting product spotlights or repurposed material from ...

Podcast | For Channel Managers

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Podcast | For Channel Managers

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Process | For Marketing Directors

8 Mistakes to Avoid When Launching a New Building Materials Product

Contributed By Dave Daniels of BrainKraft The devastating impact of the 2020 pandemic will have a long-term effect on all industries, but especially t...

Podcast | People

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

Podcast | For C-Level Executives

Mark Mitchell on Channel Sales Changes for Building Materials Distribution

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against ...

Podcast | People

The Role of Construction Job Site Visits for Successful Building Products Sales

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and provid...