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Building Products Ecosystem Unboxed Blog

Process | For Sales Directors

How to Sell LED Lighting [New and for Retrofitting]

LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of...

Podcast | For Marketing Directors

Content Marketing Strategies For Building Products Manufacturers

Matt Lee, founder of Lead Generation Experts and fellow specialist in the building materials sector, joins us on Building Materials Marketing Unboxed....

People | For Channel Managers

The Ultimate Guide to Trade Shows for Building Materials Manufacturers

If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wond...

Podcast | People

Mark Mitchell Hosts Kevin Dean on Building Materials Sales and Marketing

On July 8, 2021 Mark Mitchell hosted our very own Kevin Dean on his podcast for building materials sales and marketing executives. The pair addressed ...

Podcast | For C-Level Executives

Applying the Principles of GAF's Digital Transformation to Your Indirect Sales Strategy

Brian Baker, former Senior Manager and Digital Product Owner for GAF for 9 years and an employee for 14 years, shares his behind the scenes experience...

Looking Ahead | For C-Level Executives

Build-to-Rent: What Building Products Manufacturers Need to Know

Because the Build-to-Rent market is expanding, building materials manufacturers need to stay on their toes to refine their messaging and sales playboo...

Looking Ahead | For C-Level Executives

What Lumber Prices in 2021 Mean for Wood Alternatives Manufacturers

Alternative methods of new construction framing used to be of interest primarily to early adopter market segment, but are now being considered by the ...

Podcast | People

How Building Products Manufacturers Can Support Contractors to Navigate Construction Management

Chris Randall Shares How Building Products Manufactures Can Help Their Contractor Customers Navigate Construction Management and the Types of Demand G...