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Building Products Ecosystem Unboxed Blog

Process | For Channel Managers

Through Channel Marketing Automation Basics For Indirect Distribution

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors, and value-added resellers, lag behind comp...

Podcast | For Channel Managers

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building p...

For Channel Managers | For Sales Directors

How to Become the Preferred Building Product | Whizard Summit Takeaways

Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outsid...

Podcast | For Channel Managers

Building Products Buyer's Journey Automations | Tats Nakagawa Hosts Kevin Dean

Our very own Kevin Dean joined Tatsuya Nakagawa, host of the Specified Growth Podcast to address the kinds of buyer's journey automations that can be ...

Podcast | For Channel Managers

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Podcast | People

How to Successfully Implement an Enterprise Sized CRM System and Sales Process

Chris Camfferman, Managing Director of Marketing at UFP Industries walks us through their successful implementation of the HubSpot CRM. Chris will spe...

People | For Channel Managers

Top Challenges Facing Building Materials Customers

A savvy building products manufacturer will have mastered channel-wide listening and cross-departmental collaboration. When you listen and respond acc...

Process | For Channel Managers

How to Sell Kitchen Cabinets

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that ge...

People | For Channel Managers

The Ultimate Guide to Trade Shows for Building Materials Manufacturers

If you’ve attended a trade show, either as an exhibitor or a regular attendee, you may have come back exhausted with a pile of business cards and wond...