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Building Products Ecosystem Unboxed Blog

Podcast | People

HubSpot for the Building Product Ecosystem

In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create...

Podcast | People

TikTok and YouTube Strategies for Building Product Brands

In this episode of Building Products Ecosystem Unboxed, we talk with Janis Hubina of Warmup North America about TikTok and YouTube strategies for Buil...

Process | For Channel Managers

Through Channel Marketing Automation Basics For Indirect Distribution

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors, and value-added resellers, lag behind comp...

For Channel Managers | For Sales Directors

How to Become the Preferred Building Product | Whizard Summit Takeaways

Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outsid...

Process | For Marketing Directors

8 Ways Building Products Manufacturers Can Boost Their Social Media Game

Any manufacturer can log onto Facebook, Instagram or TikTok and start creating posts. But just posting product spotlights or repurposed material from ...

Process | For Marketing Directors

8 Mistakes to Avoid When Launching a New Building Materials Product

Contributed By Dave Daniels of BrainKraft The devastating impact of the 2020 pandemic will have a long-term effect on all industries, but especially t...

Process | For Marketing Directors

3 Advanced Keyword Research Strategies for Building Product Companies

Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your con...

Podcast | Looking Ahead

The Future of Samples in the Building Product Specifier's Workflow

Benjamin Glunz of Anguleris, Swatchbox and BIMsmith discusses how the role of physical samples has changed in the last two years and how he expects it...

Podcast | For C-Level Executives

How To Know What Kind of Change is Required in Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the the top three things Building Products Manufactur...