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Building Products Ecosystem Unboxed Blog

Podcast | People

The New Way of Selling Building Products in 2022

In this episode, we are joined by Mark Allen Roberts from OTB Solutions. Mark is the CEO of OTB Solutions and an expert in Sales Effectiveness Improve...

Podcast | For Channel Managers

The Importance of Brand Strategy for Effective Building Materials Sales in 2022

In this episode, Susan Milne, founder and CEO of Epiphany Studios, shares her advice for creating an authentic, consistent, and transparent building p...

For Channel Managers | For Sales Directors

How to Become the Preferred Building Product | Whizard Summit Takeaways

Regardless of the issues your company faces, you can be successful and become customers' preferred brand by focusing on three main points: Look Outsid...

People | For Sales Directors

How to Sell Construction Materials to Builders

When considering residential and commercial builders as the end user of a product, it is your role as a manufacturer to help them sell more buildings,...

Podcast | For Channel Managers

eCommerce Channel Management and Indirect Selling Trends Shaping Buying Behavior

In this episode, Brian Beck, Managing Partner at Enceiba and author of "Billion Dollar B2B Ecommerce" digs into the 5 Mistakes to Avoid When Launching...

Podcast | For C-Level Executives

Mark Mitchell on Channel Sales Changes for Building Materials Distribution

The one and only Mark Mitchell of Whizard Strategy Shares How to Sell Your Construction Products, Overcome Channel Conflict, Stay in the Race Against ...

Podcast | People

The Role of Construction Job Site Visits for Successful Building Products Sales

Carolina Albano, Vice President of StoCorp's Rainscreen Division shares her perspective on the role of job site visits in securing the sale and provid...

Process | For Sales Directors

How to Become a Lowe's, Home Depot, Menard's, and Amazon Vendor

Branching into big box retailers and marketplaces as a building materials manufacturer is a big step towards reaching more people at the contractor an...

Process | For Channel Managers

How to Sell Kitchen Cabinets

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that ge...