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Kevin Dean

Subject Matter Expertise:

  • Digital Transformation Consulting
  • Channel Consulting
  • CRM Consulting Services
  • PRM Consulting
  • Indirect Channel Sales
  • Channel Management Strategy
  • Through Channel Marketing Automation
  • Channel Partner Programs
  • Channel Ecosystems

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About Kevin

CEO | President

A graduate of Villanova University,  Kevin has worked with some of the largest companies in the world as a seasoned digital marketing strategist. With over 15 years of experience consulting with senior business executives, he takes great pride in being a B2B channel sales and marketing consultant who knows and understands how to get real results from digital growth strategies.

A graduate of Harvard’s Executive Leadership Program, Kevin is a visionary with strong business acumen and a passion for leveraging technology to help businesses generate consumer demand and increased revenues. In addition to running his company, Kevin is a regular instructor, guest speaker, and panelist on the subject of building materials marketing and digital transformation at various business conferences around the country. He has also been featured and quoted in trade journals and television reports on the trends and effects the digital transition has on today’s businesses. 

Kevin’s company, ManoByte, is based in Grand Rapids and focuses on channel management, partner enablement, inbound marketing, sales, and customer experience solutions for Building Materials Manufacturers.

Upcoming Events

Kevin's Thoughts

Sample Resources

Articles | Resources
Channel Growth Readiness Checklist

Use this assessment checklist to self-evaluate the readiness of your channel program and determine next steps towards scaling revenue from partners.

A Beginner's Guide to Inbound Content

Rewatch our Tech Tuesday Webinar, where we cover Inbound Content and CRM's role in aiding quality content.

CRM Comparison List

Salesforce <> HubSpot <> NetSuite - which is best as a Cloud-Based Manufacturing CRM? Compare each by usability, price, and value gained by manufacturers.

Social Media Post Examples

Download this guide to view dozens of real life examples  for 7 different categories of post ideal for channel marketers promoting construction products.