Will Smith

Subject Matter Expertise:

  • CRM Setup
  • Digital Transformation Consulting
  • HubSpot Consulting Services
  • Marketing Technology Management
  • Inbound Marketing Strategy
  • Organizational Change Management
  • Integrated Marketing Technologies

About Will

MarTech Program Manager

Will came into the world of integrated digital marketing in 2018 equipped with decades of invaluable high school instruction experience. His experience keeping the attention of often disinterested audiences and engaging them with storytelling and charisma lends itself well to team-wide training events and company wide seminars that require critical thinking and change management.

Will is passionate about sharing his understanding of significant applications of marketing technology advancements, like HubSpot, SalesForce and MindMatrix, for the building products manufacturing industry specifically and other industries generally.

Will’s speaking emphasis is in working closely with cross-functional teams and training your teams to do the same as they apply Marketing Technologies to solve for business operations. Will’s approach bridges gaps between departments and organizations that are admittedly sometimes just not speaking the same language including IT, marketing, and sales.


Deeper Dives

Articles | Resources


Articles | Resources

Comprehensive Guide to HubSpot Workflows

Understand the purpose of a workflow, the different kinds of workflows, and how to build one in HubSpot.