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Building Products Ecosystem Unboxed Blog

Process | For Channel Managers

Through Channel Marketing Automation Basics For Indirect Distribution

Manufacturers selling indirectly through a network of partners, such as distributors, dealers, contractors, and value-added resellers, lag behind comp...

Process | For Marketing Directors

8 Ways Building Products Manufacturers Can Boost Their Social Media Game

Any manufacturer can log onto Facebook, Instagram or TikTok and start creating posts. But just posting product spotlights or repurposed material from ...

Process | For Marketing Directors

8 Mistakes to Avoid When Launching a New Building Materials Product

Contributed By Dave Daniels of BrainKraft The devastating impact of the 2020 pandemic will have a long-term effect on all industries, but especially t...

Process | For Marketing Directors

3 Advanced Keyword Research Strategies for Building Product Companies

Effective content marketing and website traffic generation through SEO must be complimented with keyword research and a core understanding of your con...

Process | For Sales Directors

How to Become a Lowe's, Home Depot, Menard's, and Amazon Vendor

Branching into big box retailers and marketplaces as a building materials manufacturer is a big step towards reaching more people at the contractor an...

Process | For Channel Managers

How to Sell Kitchen Cabinets

Marketingcabinets is a lot like marketing other products. It involves increasing your visibility online, spotlighting professional photographs that ge...

Process | For Sales Directors

How to Sell LED Lighting [New and for Retrofitting]

LED lighting is an energy-efficient solution for anyone using artificial indoor or outdoor lighting. However, the benefits beyond energy-efficiency of...

Process | For Channel Managers

Campaign in a Box Ideas for Building Materials Channel Marketing

Building materials manufacturers often struggle to engage partners and increase indirect sales revenues from their distribution channel. To bridge the...

Process | For Channel Managers

Essential Tips to Minimize Risk of Loss in Building Materials Manufacturing

As a business owner, it's natural to want to do everything in your power to prevent damage to your products while they're in transit. Still, despite y...